Why your brand needs trust
If you want people to adopt your brand, they need to trust you. Trust is built over time through consistent, reliable actions and interactions, and trust must be properly communicated through a variety of sources.
A recent study found that 72% of consumers say that they only buy from brands that they trust. When asked about what consumers believe makes a brand trustworthy, they said online presence and reputation, as well as perceived legitimacy.
Your brand reputation is vital because it is the first thing potential customers will see when they search for your business online. Without the right presence and communications, you will be perceived as untrustworthy.
A study done by the Sowa Agency found that 60% of respondents were willing to pay more for products from brands that they saw as trustworthy.
A brand's reputation is like its shadow; it follows them everywhere they go. A trustworthy reputation is a critical aspect of a brands present and future success.